Award-winning journalist Charles Fishman reveals that what we know about Wal-Mart isn't even half of the real story-the company is now so powerful that it has become a kind of economic ecosystem that affects our everyday lives, even if we don't shop at Wal-Mart. In contrast to recent polemics, The Wal-Mart Effect offers the first truly fair, thought provoking look at the hidden reach and transformative power that is "the Wal-Mart effect."
Do you shop at Wal-Mart, or avoid it like the plague? THE WAL-MART EFFECT may change your shopping habits, and it most certainly will affect your perception of economics and business practice today. Charles Fishman takes a hard look at supply, demand, and pricing, as well as business practice as developed by Sam Walton, and now his children. Alan Sklar brings his narrating experience in reading nonfiction to bear on this "tell all" book. Sklar approaches each revelation with fresh enthusiasm, even when Fishman's text is repetitive. Delving into Wal-Mart's secrets will change your perception of marketing and business forever. M.B.K. (c) AudioFile 2006, Portland, Maine
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